Some businesses live and die by traffic counts. Those rubber hoses stretched out over the road you see every once in a while is put out there to gather data on how many vehicles pass over that point in a day's time. Some businesses will pay a premium for a high traffic count. The data gathering points are not on every street, so your location may or may not have one nearby.
Where can I find the traffic counts for my area? For
traffic counts on the Mississippi Gulf Coast try the Gulf
Regional Planning Traffic Site. For other areas of Mississippi
try GoMdot.com.